Experienced a massive restructuring plan in 2009, Sony start the New Year that is a heavy-handed: It was recently published in one breath, including 11 major series of 26 new LCD TV, people wishing to regain its dominance camera battery. Apart from continuing to maintain the large size of the offensive, Sony has also adjusted its tactics on the one hand, introduced considerable price advantage in the entry-level LCD TVs, making the market is quite shocking. On the other hand, Sony took the lead in China shows the 3D product, will be 3D to compete with the Blu-ray as the next section of a magic weapon.
Sony (China) Limited, Nagata Haruyasu exclusive interview, disclosed that over the past year is "Great Revival" year.
Entry-level products by opening up new markets
Sony has always emphasized high-end positioning of this Inspiron 1720 battery, Inspiron 510m battery choice in the entry-level product Lazi, 26-inch, 32-inch LCD TVs are in the new column, In fact, after New Year's Day, Sony less than 3,000 new small-size TV market on quietly so that the trade shock. Nagata Haruyasu said Sony taking into account the additional 34 to enter the market, requires a corresponding product. "To truly achieve 34 channels of penetration."
However, Nagata Haruyasu still emphasize Sony's high-end positioning, "Although this year's more popular products to promote, it is hard to sell the cheapest products. Sony will definitely not fall into a price war, certainly not make the most expensive color TV only by reducing the price gap with the other brands to increase market share. "
The first half of 2009 experienced the largest-ever, the reorganization Nagata Haruyasu said, two of them work particularly significant, namely, supply chain management and business process reengineering. In fact, supply chain systems for advancing asset-light Sony is especially important after Sony increased its Tijuana, Mexico LCD TV Plant 90% stake sale to Taiwan OEM giant Hon Hai, there are other factory closures plan, Sony hopes its like apples.
3D and Blu-ray turn betting
In the Blu-ray, Sony is also the first in China show 3D products. Nagata Haruyasu said that this was the next phase of Sony's key to victory. "Blu-ray and 3D is a great combination. Blu-Ray for the 3D extension is very important to store the contents of their large capacity to meet the needs Inspiron E1405 battery, Inspiron E1505 battery, Inspiron E1705 battery."
Today, the global market has not yet 3D TV sales. The summer of 2010, Sony will begin selling support for 3D TV, Blu-ray players. In addition, the 2010 fiscal year will be available to support 3D home of VAIO notebook computers and digital cameras, PS3 game console through the network immediately after a firmware upgrade to support 3D stereoscopic gaming. Sony absolutely willing to spend money on 3D.
Nagata Haruyasu said that in China, the content is the key to 3D promotion, and now Sony Pictures, Sony Music are actively coordinating whether it was possible the introduction of 3D content to China.
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